Product and collection headlines
PlannedAcross the catalogue, in bulk, with a before-and-after on every item.
Shopify
Catalogue scale, same rules.
Shopify makes some things easy and some things impossible. Being straight about which is which matters more here than anywhere else.
Planned
Not built, and scheduled after WordPress. The publishing machinery has to be proven once before it's worth adapting to a second platform.
What it covers
None of this is running yet.
Every card carries its real build state. We don't describe something as working until it is.
Price and stock markup
PlannedGenerated from your live catalogue so it matches what the store actually says.
Redirects
PlannedProducts get discontinued. Managed properly, that's a redirect. Managed badly, it's a dead page where your ranking used to be.
Duplicate descriptions
PlannedManufacturer copy repeated across every shop selling the same thing.
Empty collection pages
PlannedOften your best commercial pages, and often completely bare.
Filter page bloat
PlannedWhere variants and filters are generating duplicate pages, and what can realistically be done within the platform.
How we think about it
1
Work within the platform
Shopify controls its own URLs and much of its templating. Pretending otherwise produces advice a shop owner can't act on.
2
Revenue picks the order
8,000 products don't need 8,000 fixes. They need the fifty that carry the money looked at properly.
3
Bulk, but reviewable
Catalogue-wide changes shown as a set with a sample before-and-after, and every item individually reversible.
Limits
What we won't do.
- No theme or Liquid editing — that affects the whole store and belongs with whoever maintains it.
- No access to prices, stock levels or orders. We won't even ask for it.
- Some Shopify URL problems genuinely can't be fixed. We'll say so rather than sell a workaround.
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