Terms of service

1. Who these terms are with

SearchDone is operated by No Fear Tech Ltd, company number 16758357, registered in England and Wales at 6 Mallard Way, Dereham, Norfolk NR19 1FJ. "We" means that company; "you" means the person or organisation using the service.

2. What the service is

SearchDone analyses your website and its search performance data, produces prioritised findings, and — where you have granted access and set a policy permitting it — makes changes to your website on your behalf.

Everything described on this website is available to you when you join. If a page ever describes something you cannot use, that description is a mistake we will correct, not a commitment you can rely on.

3. Your account and your data

You are responsible for keeping your credentials secure and for the actions of users you invite. You retain all rights in your website, your content and your data. You grant us only the permission needed to provide the service.

4. Changes to your website

This is the part that matters most, so it is explicit.

• We make no change to your website except within the autonomy policy you have set. The default policy permits nothing.
• Every change is recorded with its prior state and is reversible, unless it is expressly identified as irreversible — in which case it requires your explicit approval regardless of policy.
• We do not write to checkout, pricing, legal or account pages, or to any page you have marked protected, regardless of policy.
• You may withdraw access at any time, and doing so immediately stops any further change.
• You are responsible for maintaining your own backups. Our snapshots cover what we changed, not your website as a whole.

5. Acceptable use

You may not use SearchDone to:

• operate a website you do not own or have written authorisation to manage;
• generate content that is unlawful, deceptive or infringing;
• pursue tactics that breach a search engine's or platform's published guidelines, including fabricated reviews, cloaking, or deceptive structured data;
• attempt to circumvent the safety controls, rate limits or protected-path restrictions in the product.

We may suspend an account that does these things. We would rather have a conversation first, and normally will.

6. What we do not promise

We do not guarantee any ranking, traffic level, citation in any AI answer engine, or commercial outcome. Nobody credible can, because nobody controls the search engines. Anyone who tells you otherwise is selling something they cannot deliver.

The service is provided as is. We aim for high availability but do not currently offer a contractual service level.

7. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. Subject to that, our total liability in any twelve-month period is limited to the fees you paid us in that period. We are not liable for indirect or consequential loss, including lost profits or lost search rankings.

8. Fees

Your first site is free. Paid plans and their prices are published on the pricing page. Before any charge applies to your account you will be told the price, with at least 30 days' notice, and you will be able to decline it by closing your account.

9. Ending it

You may stop using the service and close your account at any time, without a retention conversation. On closure we delete your data on the schedule in the privacy notice, retaining action logs where they are needed as a record of changes made to a website.

10. Changes to these terms

Material changes will be notified to account holders directly, with reasonable notice, and dated at the top of this page.

11. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.