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Pricing

Free right now. Honestly.

Early access costs nothing and doesn't ask for a card. There's no published price yet because we don't know our own costs well enough to set one — and guessing, then quietly changing it later, is how customers learn not to trust you.

Planned

No plans, no tiers, no payment mechanism. When pricing exists it will be published here with the reasoning attached.

What it'll be based on

Cost that follows the work.

01

Pages we check

Cheap for a ten-page site, expensive for a 40,000-product shop. Those can't sit on the same line.

02

AI work done

Every analysis and draft has a real cost per job. We track it per customer, which is what makes honest pricing possible.

03

Search data bought

Your Google data is free. Rank checks and keyword volumes are bought in and cost real money per call.

04

Changes made and proven

The bit that actually earns you something. Charging for work done beats charging for a login.

Promises

What we can commit to now.

  • Limits in plain things — sites, pages, changes — never tokens or credits.
  • No charge for work that failed its check. If it didn't land, it didn't happen.
  • Early access users get told what pricing looks like before it ever applies.
  • Prices in pounds, proper VAT invoices, UK company.
  • Cancel without a retention phone call.

Questions

Is early access really free?
Yes, and there's no card involved. The product isn't finished — charging for it wouldn't be right.
Will there be a free tier later?
Undecided. A free website check is planned as a way in. Whether there's an ongoing free tier depends on what a site actually costs us to run.
Why not publish a rough price?
Because rough prices get treated as real ones, and being wrong early is expensive in trust. When we know, we'll publish the lot.
What about agencies?
Wholesale rates and rebilling are intended, nothing is decided. If you run an agency that's a conversation worth having now — get in touch.

Help decide what this should cost.

Early access is free, and the people in it get a say in how pricing ends up working.