Undo beats clever
Every change keeps a copy of what was there before. If we can't put it back cleanly, we don't do it automatically.
Costs usRules out whole categories of change we could otherwise automate.
Principles
Seven rules, and what they cost us.
We're asking to edit the website your business runs on. That deserves some hard rules — and a principle with no cost attached is just a slogan.
Ask first, always
New accounts change nothing. You widen what we're allowed to do, one job at a time, as we earn it.
Costs usSlower to show value than a tool that just starts changing things. Worse demo, too.
No made-up numbers
Every figure traces to your own Google data or a page we actually fetched. Nothing gets published we can't stand behind.
Costs usFindings come from real code rather than asking an AI what it reckons. Far more work.
Saving isn't finishing
A change is done when we've re-read the live page, confirmed it's there, checked Google can still see it, and watched the number.
Costs usRoughly doubles the work in the publishing path.
The web is hostile
Competitor pages and search results are data, never instructions. Attempts to trick our system get logged, not obeyed.
Costs usA guardrail layer between every fetch and every AI prompt.
Your keys, your call
Scoped access rather than passwords, encrypted before storage, never logged, and revocable by you without asking us.
Costs usHarder to build, and some integrations stay impossible until there's a proper route.
The site says what's real
Every claim on this website carries its build status, checked against a file in our codebase. Marketing can't promote a feature before engineering does.
Costs usA less impressive website than the one we could write.
If the product ever contradicts this page,
the page is the thing that was wrong. Every rule here maps to something real in the build — a database column, a gate in the publishing path, a file you could point at.
Find out what's holding your site back.
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