Undo beats clever
Every change keeps an exact copy of what was there before. If we can't put it back cleanly, we won't do it automatically.
For youSome changes will always wait for your click, however routine they look.
Our promises
Seven promises, and what each one means for you.
We're asking to edit the website your business runs on. That deserves hard rules you can hold us to — and every one of these is built into the product, not written in a policy.
Ask first, always
A new account changes nothing. You widen what we're allowed to do, one job at a time, as we earn it.
For youYour first week is quieter than with a tool that starts changing things on day one. Nothing happens that you didn't choose.
No made-up numbers
Every figure traces to your own Google data or a page we actually fetched. Anything we write cites its source or gets flagged — and flagged claims can't be published.
For youFewer findings than a tool that guesses, and every one you can check yourself.
Saving isn't finishing
A change is done when we've re-read the live page, confirmed it's there, and watched the number it was meant to move.
For youA change only shows as done once your live page proves it.
The web is hostile
Competitor pages and search results are data, never instructions. Attempts to trick our system get logged, not obeyed.
For youNothing a rival puts on their page can make us change yours.
Your keys, your call
Revocable keys rather than passwords, encrypted before storage, never logged, and revocable by you without asking us.
For youYou can shut us out in one click, from your own Google or WordPress account, without a conversation.
The site says what's real
Everything described on this website is yours the day you join. If you ever find a page describing something you can't use, the page is wrong — tell us and it comes down.
For youYou never plan around a feature that isn't there.
If the product ever contradicts this page,
the page is the thing that was wrong. Every promise here maps to something real you can see — a saved copy, a refused publish, a check on your live page.
Software you can trust with your website.
Free to start. Every one of these promises holds from the moment you connect.
No card. No contract. Nothing changes without your say-so.