Pages quietly slipping
WorkingLosing visits and position month on month, ranked by what the decline is costing you.
Content
Fix what you've got before writing more.
Most sites have more to gain from the pages already working than from anything new. Decay is invisible week to week and obvious over a year.
In build
Spotting the problem pages works today — it's one of the four live detectors. Anything that writes or edits words for you is planned, and sits behind a quality check that isn't built yet.
What it covers
3 of 6 working today.
Every card carries its real build state. We don't describe something as working until it is.
Ranking but not clicked
WorkingYou're on page one and nobody's biting. Nearly always the headline, not the page.
Pages fighting each other
WorkingTwo of yours chasing the same search. Pick a winner and both stop losing.
Your full content list
PlannedEvery page, what it earns, and whether it's growing, flat, dying or worth merging.
Rewrites and refreshes
PlannedSuggested changes for pages worth saving, always shown as a before-and-after.
The quality gate
PlannedFacts checked, invented claims blocked, tone matched — with a second AI reviewing before anything goes near your site.
How we think about it
1
Work out why first
A page can slip because Google changed, a rival improved, or it just got old. Different causes, different fixes.
2
Cheapest win first
A headline rewrite on a page already ranking beats rebuilding a page nobody finds.
3
No invented facts
Nothing goes on your site that we can't stand behind. Anything unverified gets flagged for you, not published.
4
Write less on purpose
New pages only where there's real evidence of demand. Publishing for the sake of it is how sites end up with 300 pages earning nothing.
Limits
What we won't do.
- Nothing gets published without you approving it — not at any autonomy level.
- We won't write about things only you know: your prices, your process, your guarantees. We ask.
- No bulk AI content. Volume for its own sake is the problem, not the product.
Questions
Will this fill my site with AI waffle?
That's precisely what the design is built to avoid. Content is only suggested where there's evidence it's worth having, it's fact-checked by a second model, and you approve every single publish.
What works today?
The detectors. Connect Google Search Console and you'll see which pages are slipping, which are ranking without being clicked, and which are competing with each other — with the numbers behind each.
How would you know how we write?
Partly from reading your existing pages, partly from you telling us — tone, words to avoid, how formal. Guessing alone isn't good enough to publish from.
Find out what's holding your site back.
Free during early access. Connect Google Search Console and see your own list in minutes.